Earlier this week Rupert Murdoch’s gave the most significant indication that he might replace the Sun’s Page Three with a half-way house of ‘glamorous fashionistas.’
Murdoch was responding on twitter to a tweet which said Page Three is so last century. Murdoch replied: “You may be right, don’t know but considering.”
This is the first serious hint he has given that he may well do something to end this antiquated, sexist feature.
The campaign to end Page Three really took off after an organised group called No More Page Three was formed. It has actively campaigned for companies to boycott The Sun, refusing to advertise in the paper until the Page Three girls are removed.
Lucy Holmes, the campaign’s founder, tweeted that campaigners were “really pleased” by the hint dropped by Murdoch.
I said in my own statement on the issue that images of semi naked women are in no way acceptable in the 21st century.
It’s not just sexist, but is a complete objectification of women. It’s also offensive.
In addition this is a daily newspaper not a top shelf magazine, something that children and teenagers read. It’s not acceptable for them to view such images yet they are subjected to them on a daily basis.
Essentially Page Three is sexist, out dated and offensive to women so I sincerely hope Murdoch ends this so called ‘institution’. But a halfway house is not acceptable. Just end it all together.”
During questioning at the Leveson Inquiry, The Sun editor Dominic Mohan said the photographs had become an established part of British society.
He added that “the ultimate sanction lies with the reader” and that he felt the pages were “tolerated by the majority of British society” and that the paper’s support of “women’s issues” such as cervical cancer screening illustrated it was not “sexist”.
Such images have only become an established part of British society precisely because little has been done to challenges it. There are very many people who find them offensive and so it’s the right time to stop printing them.”